Today I left my home on the first leg of my trip to Cambodia. Just a quick train journey from Leeds to Manchester. I had my bags all packed and had made the decision to take my lightweight canvas desert boots instead of my heavy duty leather hiking boots, and that's where it all started to go wrong.
It was raining a little in Leeds as I left and as I walked across the City Centre with my bag on my back I felt a little damp in my left foot. Oh shucks maybe there is a hole in the sole of my shoe. Never mind I thought it's going to be hot and dry in Cambodia, I hope, so it wont be a problem.
When a friend asks you if you know someone who can do a very skilled task do you:-
- recommend the guy you met in the pub last night
- recommend your best mate
- recommend somebody you have heard of from twitter or Facebook
- recommend somebody who you have personally used to do that very skilled task.
It seems that almost everyday there is a new social media opportunity appearing online which is immediately followed by an inevitable land grab phase. But before jumping on the bandwagon of the latest and greatest thing to hit the net take a moment to think.
Are you getting the maximum benefits you could from your current social media streams? Are there some that just didn't work for you? Are you missing opportunities because you just don't get it or did you not put in the time and effort and create a consistent social media presence.